In this project, I wanted to convey the technological strength of the bank through the metaphor of product analytics. The core idea is based on the effect of heatmaps. The business analyzes user behavior, their experience, and touchpoints with the product to ultimately offer the client the most accurate, relevant, and personalized solution. The gradient engagement zones on the card emphasize this synergy of data and design, while the vibrant glow highlights the confident energy of the brand.

art direction and cg graphics: andrew ruzov